Solutions
Executive Positioning
Executive Positioning
Executive Positioning
Thought Leadership
Executive Positioning
Executive Positioning
Commercial Storytelling
Commercial Storytelling
Commercial Storytelling
Content Marketing
Commercial Storytelling
Commercial Storytelling
Sample: Annual Report
Thomson Reuters 2017 Annual Report: "Trust in Motion" (April 25, 2018)
Illuminating the Shadowy World of Financial Crime
It has been 120 years since the world’s introduction to a scientist who, consumed with power and more than a touch of greed, conducted experiments that led in short order from invisibility to criminal activity.
http://archive.annual-report.thomsonreuters.com/2017/financial-trust-story.html
Helping People See the Real Story
In 2017, the concept of “fake news” took center stage in the public consciousness, becoming a major discussion point as politicians and pundits pondered what was or wasn’t truthful – and who was engaged in peddling false stories disguised as news.
http://archive.annual-report.thomsonreuters.com/2017/news-trusted-news-coverage.html
Helping Firms Protect Client Data
History is filled with tales of frauds and imposters, of people seeking economic gain or influence by assuming another’s identity. In bygone days, hucksters would pass themselves off as royalty, doctors and military heroes to fool the unwary.
http://archive.annual-report.thomsonreuters.com/2017/personal-accounting-trust-story.html
Sharpening the Leading Edge
In 1934, Toronto celebrated the centennial of its incorporation as a city, but it was a downbeat time for buoyant moods. Like many major cities around the world, it was struggling under the crushing weight of the Great Depression.
http://archive.annual-report.thomsonreuters.com/2017/innovation.html
Identifying Tomorrow’s Global Energy Leaders
Energy. It’s a heavily regulated, globe-spanning, life-essential industry that touches every aspect of modern life. Heat, cooling, light, transportation, the manufacturing of products ... imagine these are severely limited or altogether absent, and you quickly get a sense of the significance the energy industry has on daily lives and the dependence on its performance and proper governance.
http://archive.annual-report.thomsonreuters.com/2017/industries-trust-story.html
Samples: blogs & magazine articles
Get ready for a massive “block” party
Given the power of the technology driving blockchain to promote trust and transparency via a distributed ledger on a peer-to-peer network, the potential applications are wide-ranging and far-reaching. When you consider the multitude of legal, financial, taxation and accounting channels by which individuals and organizations interact, and apply a technology that provides disintermediated and indisputable veracity in real time, blockchain usage is certain to transform professional life in the digital age.
(Thomson Reuters, October 25, 2017) - https://blogs.thomsonreuters.com/answerson/get-ready-for-a-massive-block-party/
Disruption for dinner (and data for dessert) at the IFA Congress
In the shadow of Corcovado Mountain and the world-famous Christ the Redeemer statue, the sprawling modern metropolis of Rio de Janeiro is home to the natural beauty of some of the world’s most beautiful beaches, as well as technical marvels such as the Museum of Tomorrow. It was in this setting that roughly 1,000 dignitaries and taxation experts from around the globe gathered for the 71st Congress of the International Fiscal Association at the end of August.
(Thomson Reuters, September 22, 2017) - https://blogs.thomsonreuters.com/answerson/disruption-data-ifa-congress/
Cause & Effects: How Energy Companies Promote Brand Awareness Through Community Engagement
As companies have discovered, consumers today are arguably more passionate about folding social awareness into their buying decisions than ever before. Every day, this phenomenon expresses itself in the multitude of impact-awareness products in the marketplace, such as fair trade coffee, free range poultry, eco-friendly shampoos, and thousands more.
(American Business Journal, Spring 2013 cover story) - http://www.abjusa.com/emag/2013/Apr-May/ABJ.php
Taking Care of the People Who Take Care of Our People
Direct selling really is the business of people. I don’t have to tell you that few industries can match direct selling when it comes to recognizing success. Trips. Cars. Jewelry. Awards. And on and on. Though the cash and prizes may vary from company to company, the driver for business and the heart of all incentive programs is recognition.
(Direct Selling News, April 1, 2013) - https://www.directsellingnews.com/taking-care-of-the-people-who-take-care-of-our-people/